Huge interest in micro-courses
The global micro-learning market is about grow by 13.2% to $ 2.7 billion
by 2024, says MarketsandMarket's. Companies like Google, IBM, CISCO, Unilever and others are actively implementing staff training programs based on microlearning online platforms. In Russia this approach is already used by such industries' giants as Sberbank
According to report
of the International Association for Talent Development (ATD), over 81% of surveyed CEOs either have already implemented microlearning in their company, or are going to do it in the nearest future. It is no coincidence that last year a human resources services provider Cornerstone OnDemand, Inc. (CSOD, NASDAQ) acquired
one of the largest micro-learning providers, Grovo. A $24 million transaction provided Cornerstone with over 3,000 advanced training courses. Thus, the company significantly expanded its services on the promising employee training market. 24 minutes to study
The listed facts can make one wonder, what makes micro-learning such an attractive corporate training format for employers around the world? First reason is the growing need for effective stuff training, which would consider the new digital reality and the need to quickly solve emerging problems. For example, CEO and founder of Bersin by Deloitte (Bersin ™, Deloitte Consulting LLP), Josh Bershin, claims
that a modern employee has only 24 minutes a day for learning new information. Second reason is that today's CEOs need to manage their business in a way that it can adapt to a constantly changing environment, hence, it is very important to keep staff training continuous and competitive. Who sets the trends?
Given the obvious advantages of the new education format, the number of micro-learning providers around the world is growing every year. UK and US hold the leadership on this market, followed by Switzerland and Canada. Here are some platforms developed in these countries, that have already proven themselves around the world: Talentcards
– a British service that uses card methodology for staff training: all course information is divided into "cards" containing small text, photos, video or audio files. At the end of every topic, the user can take a quiz and compete with other employees in the number of correct answers. Skill Pill
– another UK cross-platform micro-learning company. It offers training programs and applications for PCs and mobile devices. One of its key features is ability to develop unique customized visual design for courses. The content of Skill Pill courses is created by leading educational companies such as Pearson, John Wiley and Kogan Page. Grovo
– a cloud microlearning platform developed in the US. It provides access to a library of micro-courses, most of which consists of video lessons lasting up to 144 seconds. Grovo is used for staff training by InterContinental, GAP, Bitly, BuzzFeed and others. Axonify
– Canadian micro-learning service with a special reward system: for successful completion of courses, an employee gets points that he can later exchange for corporate rewards like a bookstore certificate or free coffee. ECHO
–Swiss company, which apart from its own microlearning platform offers courses on content development and a number of certification programs for executives developed jointly with the University of Saint Gallen.
The Asia-Pacific countries also keep pace with western developers of microlearning solutions: for example, Gnowbe
a platform developed in Singapore, is ranked among top world's micro-learning platforms in a number of surveys. In addition to analytical and educational materials this service contains a large number of game elements, such as rewards and incentive notifications, aimed to increase users' involvement into the training. Micro-learning in Russia
In Russia, micro-learning keeps gaining new supporters as well. Here are the leading companies specialized in micro-learning services on Russian market today: E-learningcenter
– a company with over 10 years' experience in e-learning software development. Its clients include Severstal, Gazprom, VTB, Alfa-Bank, RUSNANO, Uralkalii, Ferrero, Adidas Group, X5RetailGroup and many others. Studyx.co (Stadix Rus)
specializes in transforming traditional offline and online courses into involving micro-learning format suitable for any device. All users have access to analytics and a specially developed training methodology. 3 Studyx study analytics cases: on content perception, on predicting exam results (predictive analytics) and adaptive testing audience segmentation were presented at the Sberbank Corporate University methodological seminar "Adaptive learning: is there a future for personalization?" SkillCup
creates adaptive programs for beginners, sales training courses, trainings on current knowledge assessment, courses on professional skills development and analytics of clients' cases. Among their key customers are: BMW, Tele2, Avon, BNP Paribas Cardiff, Danone, hh.ru, Mail.ru and others.
Other educational online projects popular in Russia include Coursera
, which has been successfully launched on the basis of the HSE (State University Higher School of Economics), Universarium
– a project of Moscow State University, as well as the Pocket University
startup – a website and application that develops provide micro-learning services on a freemium basis.
Compared to other countries, Russian micro-learning market, despite obvious growth, can barely be called a mature one. At the same time many Russian companies follow Western corporations in changing approach to staff training, thereby increasing their chances for sustainable business development in a changing environment. So, if you are facing the task of training your employees, think of a new format now, to make sure you give them the skills that will be demand tomorrow.
Check out our blog on Medium: https://medium.com/@quantometrica/be-brief-micro-learning-gains-popularity-in-russia-6aaf51fed0a