Making money as an artist: 10 best online platforms to monetize your works
When it comes to making money art turns out to be one of the most difficult areas for young professionals to earn. Unlike their peers from some countries of Europe, such as Austria or France, where the traditions of street art fairs and flea markets are widely spread, Russian artists cannot count much on selling their works offline. Web-marketplaces thus become the best way for them to sell the works. Analysts of Quantometrica startup studio present a list of popular online platforms connecting amateur artists and art lovers.
Artsy (https://www.artsy.net/) – perhaps the most famous free online platform for art collectors worldwide. Created in 2010 by a student of Princeton University, in more than 8 years it has developed into a large-scale resource connecting online market of art objects (average price tag starting from $ 200 per item), event calendar for collectors and online magazine. The website now presents over a million works from hundreds of thousands of artists. Over 2 500 galleries, 800 museums and 60 art fairs around the world work with Artsy. Some of them sell their exhibits through the website. Artsy has over 2,5 million unique users per month. Since its launch the service has attracted hundreds of millions of dollars from private investors such as Wendy Murdoch, Rick Barton and Daria Zhukova. The company has over 200 employees and representative offices in three countries.

Artland (https://www.artland.com/) – a rapidly growing Danish startup, bringing together artists and private collectors through both website and mobile app. Its main difference from Artsy is better usability for art collectors. The service allows creating an online catalog of your collection and managing each item in a personal account or in application. The user can put one of the items from his collection for sale in just two clicks, or pick up works that are similar in style to those already present in the collection. The collector can also make his catalog available to over 60 museums and galleries collaborating with the project and receive sales offers from them directly. Besides exhibition venues, Artland collaborates with insurance companies that offer collectors insurance services for their items right after the purchase.

Carre d´Artistes (https://www.carredartistes.com/en/) – a French-based international network of art galleries with offices in 12 countries. Over 650 artists are currently collaborating with Carré d'artistes and the gallery's website provides the opportunity to purchase works online. Average cost of the work presented on the website starts from $ 130. The creators of the gallery claim that before getting to the site, all artists undergo a rigorous selection from experienced French art critics.

Artmajeur (https://www.artmajeur.com/) – another French-created website that unites over 2 million works. Unlike many other services, it allows art collectors to purchase exhibits directly from the artist / author, without agency fee. The service is funded through a commission charged to artists who place more than 10 works. Artmajeur brings together more than 115 000 artists from around the world, being one of the largest online art marketplaces.

Artfinder (https://www.artfinder.com/) – an art marketplace founded in the UK offers only works from independent artists who are not exhibited in galleries. Using its own artificial intelligence technology, Artfinder offers works to collectors based on their personal preferences. To create customized offers and search for potential buyers, Emma Artfinder twitter bot https://twitter.com/artfinderemma analyzes the tweets in the whole social network, identifying potential buyers and suggesting them to buy a picture.

Singulart (https://www.singulart.com/en/painting/landscape) – developed in Germany online marketplace of art objects, which unique offer is a "closed" access for artists and the most rigorous selection. A team of Singulart art historians conducts a research and selects most talented and promising emerging artists, sculptors and designers, who then get an offer to place their works on the website. Thus, an effect of the "elite club" is created that gives the collector sense of uniqueness of the purchased works.

Saatchi Art (https://www.saatchiart.com/) – the platform offers works of artists in the middle price category. The marketplace catalog is divided into 3 parts in accordance with the price of the items: 1-2, 2-5 and 5-10 thousand dollars. In addition the platform offers a service of personal brand promotion, organizes exhibitions and fairs. The size of the platform allows charging artists a fee for the "optimization" of showing their work in the collector's feed: posting work on the first pages of the collectors´ search results is available on a "premium" subscription.

Vernissage 365 (https://vernissage365.com/ru/) – the largest Russian online service that allows artists to put their works for sale. The platform is primarily aimed at artists who are not able to exhibit their works in salons and galleries. The price range of the items presented on the website varies from $ 10 to $ 35 000 per work. The service providers accompany the deal and help collectors and artists to resolve issues arising during the purchase, if necessary.

Artlot 24 (https://artlot24.ru/) – another Russian service, which is an online auction of paintings, sculptures, furniture and antiques. The exhibit is put up for an auction and the participants offer their bids online. The buyer is determined at the end of the trading time.

Oilyoil (http://oilyoil.com/en) – a startup launched in 2014 by a graduate of Moscow State University. Oilyoil is an online space that unites art lovers and young artists who want to express themselves through an Internet gallery. The target audience is rather not experienced collectors, but ordinary people, who want to buy something fancier than an Ikea poster to decorate their apartment, but for whom going to a gallery to buy canvas is still a complicated issue. Currently, the website is selling over 400 paintings of 38 artists. The cost of all the paintings is under $ 1 500.

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Services based on artificial intelligence are getting increasingly popular in the art market. Here are some examples of breakthrough technologies that to our mind have high chances to integrate tightly into the work of galleries and online marketplaces in the near future:

Articheck https://www.articheck.com/product/ – a Swiss scanning technology that helps to recognize damages on the canvas and reproduce its exact digital copy with all the irregularities and damages. Thereby an electronic report of the state of an art object is being created. The user can add necessary documentation and voice messages to the report. The service is used by galleries, dealers and large online marketplaces in process of selling the paintings.

Deepart https://deepart.io/ – a unique algorithm which can be used to give the style of a particular direction in painting to an ordinary photo ("redraw" photos in the style of impressionism, cubism, etc.). The neural algorithm of the Deep Art website creates a representation of an image provided by the user by using the "style" of another image provided by the user. The preview of the "stylized" picture is free, while the copy in high resolution is available on charge.

Obvious Art https://obvious-art.com/index.html – a neural network that paints pictures using artificial intelligence algorithms. Based on the downloaded images, the system draws a new unique image. Portraits created by the neural network are sold on online marketplaces such as Artsy.
FRIDAY, APRIL 19